The Andromeda Algorithm changed the way Meta delivers ads. Now, Facebook prioritizes ad quality, user intent, and creative consistency, and to generate more sales, brands must design campaigns that align with these priorities, if not, it will cost them thousands.

But how do we do this?

Easy, just follow these steps:

1. Define clear conversion goals. Andromeda prefers campaigns with a specific objective, either purchases, leads, or website actions. Selecting the right objective ensures your campaign to have high value conversions.

2. Understand your audience deeply. Ads that address the user’s needs and pain points convert better. Take your time to analyze your audience, write everything down and highlight the most important insights. Forget about trying to target everybody, focus on targeting the exact type of client you want to reach out to you.

3. Design attention grabbing creatives. Concise hooks are your best ally. Andromeda rewards ads that are visually coherent, betweenwhat you’re saying and what your landing page shows. ALSO, short videos, high quality images, and clear copy helps improve conversion rates.

4. Optimize campaigns daily. Monitor metrics like CTR, engagement, and cost per conversion. Test different types of creatives and adjust its targeting within the hooks if by day 10 you see better results with one hook rather than the other.

5. Integrate ads into a full sales funnel. Clicks alone don’t equal sales. Connect Meta campaigns to optimized landing pages, retargeting sequences, and email follow ups. A well structured funnel guides users from discovery to purchase efficiently.

Basically,

Stop targeting within demographics or interests when creating the campaign in your Ads Manager. Leave that alone and focus on defining goals, understanding your audience, creating compelling ads, and connect them to a complete sales funnel to turn clicks into real revenue. If this is still too technical for you to do it alone, you can always reach out to us and we’ll take care of it.