How to Creatively Stand Out Over Your Competitors
If your brand looks, talks and do things like everyone else, congratulations: you’re invisible.
Brands are not used to challenging the “aesthetics”, they’re all using the same Canva templates, talking with the same tone, promising the same promises. All because they think it’s the “safe place”, especially if they’re start-ups.
So if you really want to stand out, you’ll need to get a little… louder.
1. Embrace the “Wait, can they actually do that?” energy
Add something unexpected to your brand: Color palettes that break industry norms? Yes. Visuals that feel slightly “too bold”? Even better. A tone of voice that removes the corporate mask and makes it sound a bit odd? Perfect.
Boring brands whisper, attractive brands provoke.
2. Choose a brand personality and exaggerate it
If your brand is friendly, then make it unreasonably friendly. If it’s luxurious, then make it dramatically luxurious. If it’s bold, then make it fearlessly bold.
Your audience should really feel your personality before reading a single word.
3. Tell stories your competitors are too scared to tell
Tell stories about mistakes, messy beginnings, failures you turned into power.
Vulnerability is magnetic, and authenticity is HOT.
4. Use creative formats to break the pattern
Most brands post graphics, quotes, and edited reels.
So, what can you try to stand out? Try handwritten notes, raw behind the scenes fails, DIY (chaotic version), “Anti-ad” ads calling out the clichés.
Sounds crazy, but that’s the whole point! Pattern interruption will be key from now on.
5. Own one thing so hard they can’t compete
Maybe it’s your color palette, maybe your editing style, maybe your brand voice, or your brand packaging.
Choose your signature, then amplify it, and then repeat it until it actually becomes your whole identity.
Your competitors can replicate your product, but not your essence.
6. Say something real
Most brands say the same things on and on, almost like a script. But you? You have to break the formula.
When your tone of voice breaks the formula, you become unforgettable.
7. Dare to take a creative risk
Standing out requires the courage to make things like no one has before. It may sound scary, but it’s the best way to create an outstanding personality for a brand.
If your branding doesn’t trigger a reaction, either surprise, curiosity, laughter, “WTF”, then it’s not standing out, it’s pretty much blending in.
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