If your brand looks, talks and do things like everyone else, congratulations: you’re invisible. Brands are not used to challenging the “aesthetics”, they’re all using the same Canva templates, talking with the same tone, promising the same promises. All because they think it’s the “safe place”, especially if they’re start-ups. So if you really want

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Consistency builds recognition, and recognition builds trust. Your Instagram feed is often the first touchpoint between your brand and potential customers. Keeping your brand colors visible across posts makes your business instantly recognizable in a platform full of information and competitors. Why exactly is it important tho? 1. Color is one of the brain’s strongest

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